Why PlayerMaker

PlayerMaker is a complete coaching tool, more powerful than anything available. It tracks and analyses metrics for physical, technical, tactical and biomechanical data as well auto-tagging video for fast and easy analysis – previously a laborious task.


Unique motion sensors on a player’s boot provide a significantly larger dataset than any other product. They detect every ball touch and build accurate gait profiles – without affecting performance. To create PlayerMaker we built the world’s largest football database over four years and used it to ‘teach’ our advanced machine learning algorithms to play football. They can determine football movements and handle unpredictable situations. Our technology has been tested by top universities and proven to be very accurate.


Used by some of the most forward-thinking coaches PlayerMaker is a stand alone solution or it complements existing GPS products.

The PlayerMaker dashboard

The PlayerMaker dashboard

  • Key benefits
  • 01.

    User-friendly ‘Plug & Play’ product

  • 02.

    Train at the max safely, bring back injured players quicker

  • 03.

    Extensive databases for each player; more data than any other product

  • 04.

    Give clear, objective feedback quickly with rapid autoclipping for video analysis

  • 05.

    Monitor players over time

  • 06.

    Review weaknesses, strengths and progress over time

  • 07.

    Set benchmarks with your best players & detect outlier players

Key benefits

Review our products and their KPIs


The most powerful team and player analysis available

Discover Elite

Monitor more as your players develop

Discover Pro

Essential kit suitable for all players

Discover Essential


years of data collection & development


motion events for ML training


tested by top universities


The PlayerMaker team has a clear vision to revolutionise the way football teams use - and benefit from - data. They have made it their mission to improve performance by providing access to a level of analysis and insight that was previously unavailable.Our committed team brings together the top contacts in British football with the most innovative developers in Tel Aviv.

Guy Aharon


Guy has held numerous leadership and executive positions within the Israeli Navy and Israeli military industries. He received a comprehensive education in Law and Business Administration from the Interdisciplinary Center in Hertzliya, Israel.


Erez Morag


A former Head of Global Football Research at Nike, Erez has been awarded 14 patents. He founded programs adopted worldwide that link product, advanced training and business innovation. Erez is responsible for leading and inspiring new initiatives. 


Yuval Odem


Yuval has 12 years of experience in leadership, strategic risk management and human resource training. A former senior officer in a special unit of the Israeli Military Intelligence with deep knowledge of initiating and executing innovative operational processes.


Moran Gad


Moran holds a Master’s degree in Mechanical Engineering from the University of Beer Sheva, Israel. His focus is on biomechanical research and analysis and has spent years of research on the connection between robotics and human biomechanics.


Hilit Maayan, PhD

Head of Product

Hilit is a senior product strategist and professional user experience architect with over 15 years in leading product-market fit processes. She has a deep understanding of human-factors engineering, cognitive psychology with a visionary mindset.


Stephen Jenkinson

UK director of sales

Stephen graduated with a BSc (hons) Degree in Science and Football from Liverpool John Moore’s University. He is a qualified UEFA B coach with experience as a 1st team analyst with Bolton Wanderers FC. He has worked in the elite sports B2B industry since.


Gal Barak

GM Americas

Gal is an accomplished businessman credited with significant revenue growth in the global marketplace, designing and executing go-to-market strategies with some of the world’s largest technology firms. At PlayerMaker, he wants to make every soccer player better each game.


Amir Zviran

Head of Algorithms

Amir has extensive experience in the design and development of embedded systems and inertial signal processing algorithms. He graduated from the elite IDF program “Talpiot”, and has a M.Sc degree summa cum laude in Electrical Engineering from Tel Aviv University.


Sharon Green

Head of Software Development

Sharon is a cloud architect with over 12 years of experience in software development. He has previously helped grow a software start-up to acquisition.


Nadav Levy

Head of Operation Development

Experienced in the fields of manufacturing and operations from a diverse range of industries, Nadav holds a B.Sc. in Industrial engineering and management from Tel-Aviv University.


PlayerMaker allows me to analyse the technical and physical abilities of my players and trialists. I use PlayerMaker to analyse my sessions; ensuring we achieved the outcome we wanted for the players.

Dan Mlinar

Lead Youth Development Phase Coach at Millwall Football Club

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